An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.

What Is Online Marketing?

Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.

Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.

How Does Article Marketing Work?

Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.

So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.

When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.

Getting Your Content On Article Directories.

Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.

By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.

Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.

Marketing a Business Online Through YouTube

You might want to consider using social media marketing tools in the form of YouTube in marketing a business online. The reason for that is because of the huge transition that has happened over the last couple of years in communicating and interacting. It is an accepted fact that as of now there is a huge transition in how people communicate with each other.

You would have noticed that letters, postcards and the like are on the wane. What is the change then? Communicating through social media tools is a simple way, not only to interact between friends and family, but also to advertise your business. So, what can you do using YouTube?

Well, it allows you to upload clippings, small videos and music videos. As of now a mind boggling 2 billion videos a day are being viewed on a daily basis here. That itself is more than proof that YouTube is the most happening thing in the online marketing community. It must be mentioned here that this article only provides in detail about how marketing a business online is effective through YouTube or social media tools.

You can find information on other online marketing methods on the internet. The second part of the article contains information on other online marketing methods. Though it is given very briefly, you will definitely find it useful. It is also worth mentioning that YouTube has not only become the one and only video content sharing website worldwide, but is the most effective advertising tool in the online business community.

No matter the company size, one and all have the ability to share unique videos that are informative. YouTube can help your company target a wide range of international audience. Online marketing is all about reaching to far ends where traditional marketing methods can’t excel.

So, when you use YouTube as your advertising campaign tool, it can benefit marketing a business online immensely.

However, an effective video campaign on YouTube needs some key ingredients:

Keywords: There is no doubt that keywords play an important role for viewers to find your video or clippings. YouTube users search videos using keywords depending on their area of interest. It also depends on the products or services that they are on the look out for.

So, you must make sure that your video clipping has proper keywords. If it doesn’t then it will most likely not be displayed during search results. Having the right keywords tagged along with the clipping is an important factor while marketing a business online. You obviously want your video to be accessed easily by viewers.

Quality of your video: It is another story when you are uploading a video for fun. But, when you are uploading a video on your business, you must display a certain amount of professionalism. You must have the business sense to ensure that your video displays to others that your company is a professional one. Before you load your video, take some time to observe the lighting, sound quality, and the words that are used.

Video with some humor: You would have noticed that videos that have good humor tend to make it big on the internet. Sure, your audience expects the video clipping to have informative stuff, but at the same time they like to also be entertained. It can be a very boring experience merely watching a video about a company.

You can easily recollect videos that are unique in their humor and have good stuff. Similarly, when your video clipping has some quality humor, your audience would keep coming back to view it and refer it to others too. So, when your video is humorous and worth remembering, then you can be rest assured that the clipping could become a hit on the internet.

The best part about marketing a business online is that, the mentioned above methods are extremely useful in helping your website get the ranking that it wants. It is not that one particular method only can help your website increase its website rankings. The mentioned above steps can definitely help you market your business online.

You will find the given below tips useful on marketing a business online, especially if you have started a new business and don’t have much knowledge on online marketing methods.

Many ways to market your small business: Like we have seen above, the most powerful method to gain popularity on the internet is YouTube or through social media tools. But you also have other method of marketing a business online in the form of search engine optimization, search engine marketing, article marketing, email marketing, and the list goes on.

Can compete with large companies: As you have started out recently and are a small firm your immediate goal would be to attract customers of bigger firms. You have to fight it out there using internet marketing methods that are mentioned above. You must have excellent online marketing strategies that can get you the results.

You will have to work on your brand awareness. This is a key point for any small business.

Finally, remember to have some patience. This is not an overnight procedure. Sure, marketing a business online using social media tools and the like will make a huge difference, but you must realize that it is slow but steady process. You would want to stay out of advertisers who claim to give you immediate results.

It is not really possible and in some cases it may even take a year to notice good results. So, have fun while learning marketing a business online.

Why Creating Great Content Is The Only Online Marketing Strategy You Need To Follow

When you hear the words “online marketing”, what comes to your mind? Social Media? Facebook? Search engine optimization? Blogging? WordPress? Or maybe you think about online advertising, pay-per-clicks, and search engine marketing. I believe there is one word that everyone thinks about when they hear the term “online marketing”, and that word is “difficult.” Online marketing is difficult.

Have you ever talked to a marketing guru about online marketing? Don’t they all give the same, vague, generalized advice when it comes to online marketing? First, they tell you to hire a SEO firm, then they tell you to blog, then they tell you to use social media, and after you’ve done all of this, they tell you that you’ll start receiving traffic to your website. Every marketing guru says the exact same thing, and the advice is always vague. Even the in-depth advice about online marketing is vague. Have you ever read an article about online marketing? Try this when you have some free time. Research “online marketing strategies” on Google and click on and read some of the articles. You don’t have to look past the first page on Google. Just read some of the top articles that Google returns. This is a compare and contrast exercise. Once you complete this, you’ll realize that all these articles sound the same. The first paragraph gives you a brief overview of what online marketing is and why it is so important. Then the list starts. Now after you’ve completed this exercise, you probably realize that the titles of the article all have something in common; they’re all formatted as a top-ten list. They all look like this: “7 Online Marketing Facebook Strategies to Increase your Fan Base.” Now, this isn’t problem. I like the top-ten list format. It makes the article more appealing to the reader. What I don’t like about majority of these articles is that almost everyone’s top-ten list is the same. They all give the same online marketing strategies and advice. I mean c’mon; these are the experts! These are professional writers, writing for some of the biggest companies in the world. Why do majority of the articles sound the same? Because again, online marketing is difficult! No one likes to be wrong or give bad advice. The writers are just writing the same vague, generalized advice that the marketing gurus say. I could go on-and-on, especially when it comes to online marketing workshops, but I’m not going to; I think you’ve gotten the point by now.

In this article, I’m going to attempt to do something that’s rarely done. I’m going to attempt to give you original and effective advice about online marketing. I’m going to be completely honest. I will not give you outdated strategies that do not work just to make my article longer. These strategies will work. How do I know? Because, I run a company and they’re currently working for me. I have experience in this area and I’ve made many mistakes in online marketing, so I know what works and what doesn’t work. So, without further ado, here are my online marketing strategies that will definitely help your business gain more exposure online.

Online marketing is all about the kind of content you’re creating. First of all, the best online marketing strategy is creating content. Hands down! Sure, Facebook likes, retweets and social media shares on other popular social media sites like Pinterest, Instagram, and Reddit are cool, but do they really increase profits for a business? Think about it, how many times do you patronize a business because you liked their Facebook post? Exactly. I believe social media is very powerful but only works if you have great content. Content can be anything. It can be from a very nicely written article to a fashionable t-shirt with a clever phrase on the front. Content can really be anything. I believe majority of the businesses out there think that just posting a catchy post on Facebook along-side an eye-catching photo will increase their consumer base and ultimately their profits. This just isn’t true. If online marketing were that easy, everyone, including the average person would be an expert at online marketing. Anything in this world worth having takes hard work and time; the results from an effective online marketing campaign are no different. Creating great content isn’t easy; however, when you do create great content, there are so many resources at your disposal that could potentially help that content become viral. Have you ever saw a video on Facebook or YouTube that has hundreds of shares and thousands of likes? The reason that video went viral is because of the content. The average person isn’t a marketing guru and doesn’t have a social media budget; all they have is their imagination. That’s all you need to create great content.

So, now that we’ve established that creating great content is the best online marketing strategy, I’m going to show you how to create great content. As I stated earlier, creating great, viral worthy content isn’t easy. However, there are so many resources to help that content go viral; creating the content is really the only hard part. Creating great content requires research. You have to think about what’s trending in the world. Too many marketing gurus think that the only thing that can go viral is a funny YouTube video and that’s just not true. If you’re not funny, don’t try to be funny. You don’t have to be funny. Play to your strengths. You just have to be creative, persistent, and use your imagination. There are a lot of things that are trending in the world. Pick one. Create content about a subject that’s important to you. The more important it is to you, more than likely, the better the content will be. The next step is to create the content using a media that’s popular. There is a reason why videos are more likely to go viral than an article. A great article can go viral, but it will definitely take longer. People enjoy videos more; there’s no reading involved in watching a video. Your video doesn’t have to be aesthetically appealing and you don’t have to be an expert in video editing; it just has to be interesting. And don’t worry, you can always learn about video editing and special effects while making the video; it’s not exactly rocket science, it just takes a little practice. The next step in creating great, viral worthy content is relating that content back to your business. This might be the hardest part, but, if done correctly, is a game-changer. The ultimate goal is conversions, however, why do you need to convert people through the content? That’s the mistake that many marketing gurus make. Great content may not raise your profits right away, but it’s not supposed to. The purpose of content marketing is to raise awareness of your business. The profit gains will come in the future, not immediately. As long as the content relates back to your business (in some kind of way), you’re good. The next step in writing great content is your content has to solve a problem. Consumers have problems, even if that problem is ignorance, meaning, not knowing enough about a particular subject. Great content solves problems and enlightens consumers. That’s why great content goes viral. Consumers share things that they’ve recently learned because everyone has the inner-urge to help someone else in need.

So, let’s recap. The best online marketing strategy is creating great content. There are five steps to creating great content:

  1. Pick a topic that’s trending
  2. Use a popular medium to create the content (i.e. WordPress)
  3. Relate the content back to your business
  4. Make sure the content solves a problem or enlightens consumers about a particular subject.
  5. The last and easiest step in this process is to share the content, everywhere.

When sharing the content, use every avenue you can think of. Social Media, Blog, YouTube, PR, press releases, etc. Don’t be stingy. Great content is meant to be shared with the world. See, I told you I’d give you advice that actually works. Stop worrying about all that other stuff, like building backlinks using automated software. Google hates that anyway, but that’s another subject for another day. Take care!

Allen Screen

-Content Creator and Online Marketing Director for PayPanther.com